With such a deep legacy and interesting food "Hope Mama & Papa" came to me with this newspaper ad. This family owned restaurant is in downtown Vancouver and they have home made sandwiches and some traditional Cuban food. Mama & Papa are an old couple and they are – each of them – lovely. When I meet them, I felt in some way at home. For that reason my brainstorming started and I saw the solution right in front of my face.
THE SOLUTION: In Latin Culture, family bounds are very important, and people respect their parents and grandparents and everything related to them. So, my suggestion was to take advantage of those family strong bounds and create a new name and environment.
A new short and direct name CAFFE CUBANO - MAMA & PAPA moreover, the use of noble materials like rustic wood in their tables. "La cocina de Mama" "Mom´s kitchen" - "la mesa de papa" "Father's dinner table" were some of the options for the new feeling and voice of the restaurant.
In addition, the physical space of the restaurant is small. So, as a solution, I proposed fill the space with one huge rustic table. "la mesa de papa" to have the feeling to be eating with a family but surrounded by strangers.