The LatinCouver Cultural and Business Society came to me with this two plain 2 pages for a quick re branding.
THE SOLUTION: 1. Information is beautiful. Latin America community is getting stronger in Vancouver and growing, opening new business and connections. Also, business is about numbers. Numbers represent fast and trustful results in business. So, I proposed use infographics as a visual communication aid. Moreover, future members will see potencial and growing market in Latino community.
2. Changing (add) tone into the text. Use words like tandem, partnership, alliance, team, results, reach, growing, growth, fast and access.
In addition, a logo were designed along with more print material.